Communication
Placing your brand at the heart of conversations
Many companies try to generate word of mouth to make up for the loss of impact of traditional advertisement. But how can you create word of mouth that will truly benefit your brand?
Driving change
Among all the factors that contribute to the success or failure of transformation initiatives, the attitude of staff towards change is absolutely decisive. How can you convince them to engage in the effort towards transformation?
Dealing with a “difficult” boss
What can you do when faced with a “difficult” boss? Rather than enduring him/her, you should rather seek to modify your relationship with him/her. By understanding the underlying triggers behind your hierarchical superior’s stance, how can you influence his/her attitude and behaviors?
The traps in team dynamics
Theoretically, a team performs better than isolated individuals do. However, these team dynamics are vulnerable to pernicious effects. How can you rely on the psychology of groups to counter these drifts?
Successfully implementing telework
Remote work presents clear benefits for both staff members and employers. But this organizational model presents many challenges for managers. How can you adapt your style of management to really take advantage of remote work?
Own your position as a manager-coach
Most managers tend to focus more on operational matters than on the development of their staff. Beyond a scheduling issue, it is more a matter of personal stance. How can you be an effective manager-coach?
Managing emotions during a negotiation
Emotions play a major role in the course of a negotiation. How can we learn from recent research in behavioral psychology and neuroscience to take advantage of these emotions, rather than suffering from them?
Improve the creative dynamic in your teams
Team creativity largely depends on the ability to build on the ideas of others. How can you draw on theatrical improvisation techniques to optimize the quality of creative discussions?
