Investment management
Manage your customer equity
Product profitability analyses often lead to poor decisions. Wouldn't it be better to focus strategic thinking on customer equity?
94b – Synthèse (8 p.)
Marketing strategy
Turn the board of directors into a real performance driver
What best practices can be applied to take full advantage of the board of directors, a team which is too often underexploited?
155b – Synthèse (8 p.)
Corporate governance
