Marketing strategy
A second look at loyalty programs under the microscope
Loyalty programs can be a powerful performance driver, but not at any price! How to preserve margins by distinguishing between profitable and unprofitable customers in order to retain the former, but not the latter?
Focus your company's innovation strategy
How to deploy your innovation efforts? The most promising drivers depend on the level of maturity of your market.
Avoid the pitfalls of CRM
How to avoid the pitfalls of CRM to capitalize on the full potential of tailored customer relationships?
Lessons learned from blockbuster products
Among the hundreds of products launched every year, very few become real blockbusters. What practices can be used to increase the chances of spectacular success?
Marketing in the wake of sociological upheaval
In the wake of sweeping sociological changes, traditional marketing theories are obsolete. What new ways are available for companies to differentiate themselves?
Renewing the creative momentum of your teams
To foster creativity, rather than going to search for talents and methods outside the company, it might be equally beneficial to rely on internal forces. How can you unleash the creativity of your own teams?
Foster radical innovation
Innovation is at the heart of company priorities. Yet, large organizations mostly limit themselves to marginal innovations while leaving start-ups the prerogative for disruptive innovations. How can you set up an environment that is propitious to radical innovation?
Implementing Design Thinking
Based on proximity to the end user, on pragmatism and agility, Design Thinking promises to boost innovation. But this method can prove demanding to implement. How can you make the best possible use of it in your organization?
Evolving towards circular economy
“Extract – produce – dispose”: against this linear economic model, nowadays reaching its limits, a new model is emerging. Circular, it aims at minimizing, regenerating and recycling the resources. Why and how to initiate this transition?
