Marketing strategy
Artificial intelligence: beyond the buzz, a major challenge
Today, artificial intelligence offers huge potential, while raising as many hopes as fears. Indeed, while the gains are undeniable, implementation is not straightforward. What conditions are required to take advantage of AI?
Really know your customers
Surveys conducted by companies to know their customers better often result in failures in launching or improving their products and services. How can you make customer surveys more reliable?
Create the markets of tomorrow
Radical innovations do not simply improve upon the existing; they transform the market by offering radically new applications. What approach can you adopt to imagine such disruptions?
Foster disruptive innovation
Game-changing innovations frequently dethrone incumbent players… However, there are many potential pitfalls along the way. How to overcome these challenges?
Rediscovering simplicity
Companies tend to become more complex and thus more sluggish over time. Rediscovering simplicity can thus be a major performance improvement driver.
Design an offering that grabs customers at first glance
The first impression has a lasting effect on our opinion. So, companies must know how to influence immediate customer perceptions through careful design and concern for detail.
Prevent brand aging
All brands tend to erode over time. However, there are ways to stop this decline and keep a brand eternally young.
Chinese thought and corporate strategy
The principles behind the thinking of classic Chinese strategists turn out to be surprisingly relevant for coping with today's corporate strategy issues.
Mastering customer interactions
More than on technologies such as the internet, call centers, CRM tools, etc., customer satisfaction depends essentially on the quality of contact with the company.
