Marketing strategy
Build a brand culture in your organization
People often consider that brand building is the job of the marketing or communication department. How to develop a brand culture that engages the entire organization?
117b – Synthèse (8 p.)
Brands and image
Strategy in the era of hypercompetition
There is no such thing as lasting competitive avantage. What strategic skills are required to help businesses adapt continuously to a shifting competitive environment?
20a – Synthèse (8 p.)
Competitive strategy
The customer experience as a differentiation driver
The customer experience involves much more than simply using the product. How to set up an organization able to offer a distinctive experience to customers?
133b – Synthèse (8 p.)
Customer relationship
New brand policies
How to adapt your brand policy to new economic and competitive imperatives?
83a – Synthèse (8 p.)
Brands and image
