Corporate Citizenship
How to accommodate the requirements of corporate citizenship, and make them a performance boost? How to manage the dilemmas that may arise?
Differentiate through corporate identity
To differentiate a company in saturated markets, its project, convictions and culture are increasingly important. How can you promote them in a compelling and credible manner?
Demonstrate moral leadership
To address the growing call for ethical behavior, managers must not only develop their own moral intelligence, but also be able to influence the behavior of their subordinates.
The future of work: seven mutations to anticipate
The Covid-19 crisis will probably engender deep and irreversible changes in the organization of companies. How can you accompany this transformation of the world of work to draw a desirable future?
The age of influencer marketing
As they face the erosion of the advertisement discourse, some brands call upon influencers to capture the attention and the sympathy of web surfers. How can you put in place an efficient influencer marketing strategy?
Artificial intelligence, beyond experimentation
Artificial intelligence applications are multiplying in all sectors of activity. Yet, many companies are struggling to develop beyond the experimentation stage. How can you reach a new level and fully take advantage of the potential of AI?
Every-day ethics
How to resolve day-to-day ethical dilemmas? By developing great lucidity, clarifying your values and applying rigorous decision-making processes.
