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Internet and Web 2.0

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Capitalize on word of mouth

Capitalize on word of mouth

Word of mouth can be a very powerful marketing tool, provided that a company is able to influence it in a favorable direction.
98b – Synthèse (8 p.) Advertising
Create buzz around your offering

Create buzz around your offering

Buzz has always existed, but this phenomenon is amplified today due to social networks. In light of recent studies, what are the key actions to support word of mouth around an offering?
223a – Synthèse (8 p.) Advertising

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