Strategic planning
The strategic role of middle management
Many companies have pared their middle management ranks down to the minimum. But what if middle managers play a key role in developing and executing strategy?
Anticipating climate change
An increasing number of companies are considering climate risks. How can you review your strategy and economic model to reduce your exposure and adapt to the carbon-neutrality objective?
The age of influencer marketing
As they face the erosion of the advertisement discourse, some brands call upon influencers to capture the attention and the sympathy of web surfers. How can you put in place an efficient influencer marketing strategy?
Innovate like a start-up
The rise in power of digital innovations is often perceived as a threat for the established players. Against start-ups, how can they reinvent themselves to win the race for innovation?
Implementing Design Thinking
Based on proximity to the end user, on pragmatism and agility, Design Thinking promises to boost innovation. But this method can prove demanding to implement. How can you make the best possible use of it in your organization?
Evolving towards circular economy
“Extract – produce – dispose”: against this linear economic model, nowadays reaching its limits, a new model is emerging. Circular, it aims at minimizing, regenerating and recycling the resources. Why and how to initiate this transition?
Collaborate with your customers
While the digital revolution has given consumers the possibility to involve themselves in the life of companies, very few businesses actually take advantage of this opportunity. How can you transform your consumers into privileged partners?
