Growth
The new era of analytical marketing
The recent technological disruptions have deeply modified the value creation methods in businesses. What are the growth opportunities deriving from analytical marketing, and how can you organize to succeed in this transition?
Adopting innovations developed outside your organization
Innovation is influenced by fashion trends. Lucidity, strategic thinking and rigorous analysis are valuable assets to avoid wasting a lot of time and energy.
Rediscovering simplicity
Companies tend to become more complex and thus more sluggish over time. Rediscovering simplicity can thus be a major performance improvement driver.
How to develop business in emerging countries?
Companies often stumble when they tackle emerging markets with the reflexes applied on developed markets. Indeed, they must rethink their strategies completely to capitalize on the specific characteristics of emerging markets.
Creative destruction at the service of growth
Company performance is often held back by the natural tendency to focus on business continuity. How to learn from the venture capital model to combat this tendency?
Identify and target the profit zones in your market
What are the keys to the success of value creation champions? One key is their ability to reinvent the rules of their industry continuously.
Evolving towards circular economy
“Extract – produce – dispose”: against this linear economic model, nowadays reaching its limits, a new model is emerging. Circular, it aims at minimizing, regenerating and recycling the resources. Why and how to initiate this transition?
Collaborate with your customers
While the digital revolution has given consumers the possibility to involve themselves in the life of companies, very few businesses actually take advantage of this opportunity. How can you transform your consumers into privileged partners?