Marketing
What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?
Mobilizing the organization with the brand
The brand is not just an external communication tool, but an active brand policy is also a means to motivate employees as well.
Understand your customers better
Asking customers about their needs and expectations is not enough to understand them. The subconscious also has a considerable impact on buying decisions.
Selling solutions
Selling customized solutions rather than finished products--how to modify the behavior of the sales force to adapt to a service strategy?
Lateral thinking and marketing innovation
How to introduce more creativity into innovation and invent new markets? Lateral thinking is a way to move away from the beaten path.
Avoid the pitfalls of CRM
How to avoid the pitfalls of CRM to capitalize on the full potential of tailored customer relationships?
Build a brand culture in your organization
People often consider that brand building is the job of the marketing or communication department. How to develop a brand culture that engages the entire organization?
Customer retention and brand attachment
Customer loyalty is not always linked to their satisfaction. How to base your marketing policy on customer brand attachment?
The traps of marketing
How to avoid certain traps into which marketing practitioners too often tend to fall?
