Marketing
What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?
Foster disruptive innovation
Game-changing innovations frequently dethrone incumbent players… However, there are many potential pitfalls along the way. How to overcome these challenges?
Ensure consistently high-quality customer interactions
The quality of the perceived customer experience depends heavily on the interaction of the customer with a given employee in the field. How to build a collective sense of quality of service in your organization?
Rediscovering simplicity
Companies tend to become more complex and thus more sluggish over time. Rediscovering simplicity can thus be a major performance improvement driver.
Winning strategies in a hypercompetitive market
How to stand out in a market where the least innovation is immediately copied?
The customer experience as a differentiation driver
The customer experience involves much more than simply using the product. How to set up an organization able to offer a distinctive experience to customers?
Protecting your company's reputation
A number of the world's leading companies have been taken aback following unexpected attacks by NGO. How to keep this from happening to your organization and optimize your relations with NGO?
Lessons learned from blockbuster products
Among the hundreds of products launched every year, very few become real blockbusters. What practices can be used to increase the chances of spectacular success?
Capitalize on word of mouth
Word of mouth can be a very powerful marketing tool, provided that a company is able to influence it in a favorable direction.
Marketing in the wake of sociological upheaval
In the wake of sweeping sociological changes, traditional marketing theories are obsolete. What new ways are available for companies to differentiate themselves?
