Publications > Themes : Marketing
Marketing
What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?
Green business, sound business
How to reconcile environmental care with economic performance? As for quality improvement measures, ecological initiatives can contribute to improving profitability.
167b – Synthèse (8 p.)
Green business
How to develop business in emerging countries?
Companies often stumble when they tackle emerging markets with the reflexes applied on developed markets. Indeed, they must rethink their strategies completely to capitalize on the specific characteristics of emerging markets.
163b – Synthèse (8 p.)
Global business
Reengineering beyond the borders of the company
How to push the envelope on reengineering? By expanding process improvement past the borders of the company in order to create more value for customers.
100a – Synthèse (8 p.)
Improving productivity
