Marketing
What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?
New brand policies
How to adapt your brand policy to new economic and competitive imperatives?
Added value, perceived value
Success depends on the ability to create value perceived by customers as superior to the competition's. How to manage the value of your products and services?
Implementing Design Thinking
Based on proximity to the end user, on pragmatism and agility, Design Thinking promises to boost innovation. But this method can prove demanding to implement. How can you make the best possible use of it in your organization?
Differentiate through corporate identity
To differentiate a company in saturated markets, its project, convictions and culture are increasingly important. How can you promote them in a compelling and credible manner?
Feed your creative spark
Brilliant insights often spring to mind unexpectedly. These “Eureka moments” don’t happen by chance and aren’t the exclusive reserve of a few creative geniuses. How can we create the conditions for this creative spark to arise?
Big Data: Making the most of the revolution
Beyond the capacity to process gigantic volumes of data, Big Data creates opportunities that are still largely untapped. How can you take advantage of this huge field of innovation?
Create the markets of tomorrow
Radical innovations do not simply improve upon the existing; they transform the market by offering radically new applications. What approach can you adopt to imagine such disruptions?
Transparency challenges
Anticipating expectations of company stakeholders with regard to information can bring considerable benefits. How to develop a culture of transparency?
Innovate through experimentation
Experimentation is a powerful innovation accelerator which, thanks to the digital revolution, is much more accessible than before. Yet it remains under-utilized. How can you prompt people to acquire the reflex to experiment with their ideas?