Competitive strategy
Choosing the right strategy to cope with globalization
Thinking about delocalizing or tackling emerging markets? Depending on their specific characteristics and context, companies have a more or less broad palette of strategies to meet the challenges of globalization.
Optimize the profitability of your IT investments
Acquiring a competitive edge with information technologies has become increasingly difficult. In this context, a better approach may be to adopt a cost and risk management approach.
Should you go global?
What are the right reasons to go global? What are the potential advantages? Design your globalization approach based on your primary objectives.
Marketing in the wake of sociological upheaval
In the wake of sweeping sociological changes, traditional marketing theories are obsolete. What new ways are available for companies to differentiate themselves?
The traps of marketing
How to avoid certain traps into which marketing practitioners too often tend to fall?
Identify and target the profit zones in your market
What are the keys to the success of value creation champions? One key is their ability to reinvent the rules of their industry continuously.
Customer intimacy
The ability to offer solutions that are perfectly adapted to the needs of individual customers can procure a sustained competitive advantage for a business. How to go about this?
Information, a strategic asset
More than ever, companies have access to an impressive wealth of information. But they can only fully capitalize on this strategic asset if they develop a real information management strategy.
