Strategic analysis
Choosing the right strategy to cope with globalization
Thinking about delocalizing or tackling emerging markets? Depending on their specific characteristics and context, companies have a more or less broad palette of strategies to meet the challenges of globalization.
Change… with moderation!
Change management is in vogue. However, too many transformations can have a negative impact on performance. What are the alternatives to radical change?
Flawed mergers
Unrealistic assumptions, erroneous analyses… Many projected mergers are doomed to fail from the very start. How to avoid common pitfalls which lead to poor decisions?
Creative destruction at the service of growth
Company performance is often held back by the natural tendency to focus on business continuity. How to learn from the venture capital model to combat this tendency?
Anticipating climate change
An increasing number of companies are considering climate risks. How can you review your strategy and economic model to reduce your exposure and adapt to the carbon-neutrality objective?
The age of influencer marketing
As they face the erosion of the advertisement discourse, some brands call upon influencers to capture the attention and the sympathy of web surfers. How can you put in place an efficient influencer marketing strategy?
Building a resilient brand
Some brands are capable of developing a type of resilience. Although they cannot avoid crises, they know how to bounce back in adversity thanks to their privileged relationship with a core set of loyal customers. How do they go about it?
