Strategic analysis
Information, a strategic asset
More than ever, companies have access to an impressive wealth of information. But they can only fully capitalize on this strategic asset if they develop a real information management strategy.
182a – Synthèse (8 p.)
IT strategy
How to develop business in emerging countries?
Companies often stumble when they tackle emerging markets with the reflexes applied on developed markets. Indeed, they must rethink their strategies completely to capitalize on the specific characteristics of emerging markets.
163b – Synthèse (8 p.)
Global business
Good corporate citizenship as a strategic opportunity
Companies often consider their ecological and social commitments as constraints. How to turn them into strategic opportunities?
112b – Synthèse (8 p.)
Green business
