Strategy
In which direction lead the organization to better prepare for the future? What lessons can be learned from the experience of others? What innovative ways should be explored?
Selling products and services by subscription
Given the difficulty to foster loyalty among customers, and in a bumpy economic situation, subscription offerings are popular. Yet, adopting this economic model requires deep transformation. How can you successfully manage this transition?
Reinforce your company’s societal commitment
Companies have a strong impact when they place their firepower at the service of societal challenges. But this requires a new way of thinking and new competences. How can you deliver on your CSR commitment?
The age of influencer marketing
As they face the erosion of the advertisement discourse, some brands call upon influencers to capture the attention and the sympathy of web surfers. How can you put in place an efficient influencer marketing strategy?
Deciding while under pressure
When we make decisions, we are inevitably subjected to biases—that are all the more powerful when we are under pressure and the challenge is at its highest. How can you nonetheless secure the vital strategic decisions?
Building a resilient brand
Some brands are capable of developing a type of resilience. Although they cannot avoid crises, they know how to bounce back in adversity thanks to their privileged relationship with a core set of loyal customers. How do they go about it?
Liberate initiative taking
To be able to take initiatives, you must enjoy an environment favorable to risk taking. How can you develop a climate of psychological safety, a true key to the performance of teams and organizations?
Sharpen your attention focus
Our work environments do not lend themselves easily to concentration. At the time and age of collaborative spaces and new technologies, how can you stay in control of your attention focus and maintain your personal productivity?
Get back into the habit of asking questions
Business leaders are rarely represented as people who question themselves. Yet, managers should be equally able to question as they are to affirm; but it seems this capability has somewhat been lost. How to get it back?
Driving change
Among all the factors that contribute to the success or failure of transformation initiatives, the attitude of staff towards change is absolutely decisive. How can you convince them to engage in the effort towards transformation?
Thinking differently
We all have a natural preference for what is familiar to us. Yet, to adapt to circumstances, companies and their staff must constantly reinvent themselves, which requires that they get out of their usual thinking patterns. How can you nurture this healthy habit?