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Seeking inspiration from stoicism to manage stress
How can you remain clam when the situation becomes tense and escapes your control? In the turbulent environments of today, the precepts of stoicism are more topical than ever.
Facilitating open expression in the company
Knowing how to speak honestly to one another is absolutely critical inside a company. Yet, many reasons push us, on the contrary, to hold our tongue. How can we set up the necessary conditions to enable free expression?
The age of influencer marketing
As they face the erosion of the advertisement discourse, some brands call upon influencers to capture the attention and the sympathy of web surfers. How can you put in place an efficient influencer marketing strategy?
Innovate like a start-up
The rise in power of digital innovations is often perceived as a threat for the established players. Against start-ups, how can they reinvent themselves to win the race for innovation?
Preparing for an uncertain future
In times of turmoil and strong uncertainty, how can you manage beyond simply coping with the situation? One solution consists in accepting the inevitable nature of uncertainty: the challenge does not consist in minimizing it, but in managing it.
Deciding while under pressure
When we make decisions, we are inevitably subjected to biases—that are all the more powerful when we are under pressure and the challenge is at its highest. How can you nonetheless secure the vital strategic decisions?
Artificial intelligence, beyond experimentation
Artificial intelligence applications are multiplying in all sectors of activity. Yet, many companies are struggling to develop beyond the experimentation stage. How can you reach a new level and fully take advantage of the potential of AI?
Foster radical innovation
Innovation is at the heart of company priorities. Yet, large organizations mostly limit themselves to marginal innovations while leaving start-ups the prerogative for disruptive innovations. How can you set up an environment that is propitious to radical innovation?
Liberating the company: returns of experience
The notion of liberated company remains controversial: some see in it an ideal model, others a deception. In any event, it raises a key question: how can you combine individual autonomy and collective efficiency?
Building a resilient brand
Some brands are capable of developing a type of resilience. Although they cannot avoid crises, they know how to bounce back in adversity thanks to their privileged relationship with a core set of loyal customers. How do they go about it?
Last issues
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From heroic to authentic leadership
The observation of sustainably successful leaders highlights a reality that is clearly different from the fantasized figure of the conquering hero. How can we become aware of this gap between the fantasy and the reality to develop our leadership qualities?