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Mobilizing the organization with the brand
The brand is not just an external communication tool, but an active brand policy is also a means to motivate employees as well.
Understand your customers better
Asking customers about their needs and expectations is not enough to understand them. The subconscious also has a considerable impact on buying decisions.
Optimize the profitability of your IT investments
Acquiring a competitive edge with information technologies has become increasingly difficult. In this context, a better approach may be to adopt a cost and risk management approach.
Promoting a culture of transparency
Companies are supposed to be transparent. However, applying this principle is harder than it seems. What skills to develop to resolve the dilemmas of transparency?
Leading cross-functional teams
Cross-boundary teams can help break down organizational silos and reinforce responsiveness. However, coordinating teams that cut across organizational boundaries is a real challenge. What key drivers do employers possess to accomplish this?
Capitalizing on the innovations of others
Piggy-backing on the inventions of others, by transforming an original concept into a mass market, can be an attractive alternative to pure innovation strategy.
Improve the valuation of your strategic investments
How to get past the limitations of Net Present Value (NPV)? By relying on two advances in strategic research, namely, real option theory and game theory.
Last issues
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From heroic to authentic leadership
The observation of sustainably successful leaders highlights a reality that is clearly different from the fantasized figure of the conquering hero. How can we become aware of this gap between the fantasy and the reality to develop our leadership qualities?