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Create buzz around your offering
Buzz has always existed, but this phenomenon is amplified today due to social networks. In light of recent studies, what are the key actions to support word of mouth around an offering?
Rally the entire workforce for effective change management
What is the secret of the exemplary success of some (too few) transformation programs? Discover how to rally the energies of the whole workforce in order to manage change effectively.
Subconscious roots of purchasing decisions
We are used to see humans as rational beings. Yet, most human behavior is managed automatically by the brain, without mobilizing reason. Can this be used to reinforce the effectiveness of your marketing efforts?
Choosing the right leaders in turbulent times
How can one choose future leaders, who will renew the business without alienating its identity? Rather than defining an ideal profile, mixing various styles and experiences is the best way to face today's and tomorrow's challenges.
Define an effective resource strategy
Make or buy? This question is central to strategic analysis. Yet, the way it is formulated is outdated: today, it is often more effective to borrow resources. What are the recipes to succeed at this strategy?
Harness the power of habit to manage change successfully
Many change projects fail because people return to their former behavioral patterns. Yet this is not inevitable: how can one use habit as a supportive—rather than obstructive—change management driver?
Move beyond the work-life balance dilemma
What if finding the right balance between personal and professional life is the wrong question? Recognizing that the two are constantly intermingled makes it possible to move beyond this contrast and to find a new equilibrium.
Innovate through experimentation
Experimentation is a powerful innovation accelerator which, thanks to the digital revolution, is much more accessible than before. Yet it remains under-utilized. How can you prompt people to acquire the reflex to experiment with their ideas?
Last issues
TOP 3
From heroic to authentic leadership
The observation of sustainably successful leaders highlights a reality that is clearly different from the fantasized figure of the conquering hero. How can we become aware of this gap between the fantasy and the reality to develop our leadership qualities?
