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Reengineering beyond the borders of the company
How to push the envelope on reengineering? By expanding process improvement past the borders of the company in order to create more value for customers.
International negotiation
Negotiation practices are not as universal as people tend to believe. In fact, it is important to know how to adapt your behavior to the cultural context of the counterpart.
Creative destruction at the service of growth
Company performance is often held back by the natural tendency to focus on business continuity. How to learn from the venture capital model to combat this tendency?
Customer retention and brand attachment
Customer loyalty is not always linked to their satisfaction. How to base your marketing policy on customer brand attachment?
Capitalize on word of mouth
Word of mouth can be a very powerful marketing tool, provided that a company is able to influence it in a favorable direction.
Communicate clearly with others
Communicate clearly with your surroundings is an essential driver to the quality of interpersonal relationships. How to communicate effectively to avoid misunderstandings?
Marketing in the wake of sociological upheaval
In the wake of sweeping sociological changes, traditional marketing theories are obsolete. What new ways are available for companies to differentiate themselves?
Supplier or partner?
Establishing partnerships with your strategic suppliers can be a source of decisive strategic advantage.
Last issues
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From heroic to authentic leadership
The observation of sustainably successful leaders highlights a reality that is clearly different from the fantasized figure of the conquering hero. How can we become aware of this gap between the fantasy and the reality to develop our leadership qualities?
