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Manage your customer equity
Product profitability analyses often lead to poor decisions. Wouldn't it be better to focus strategic thinking on customer equity?
Return to simplicity
Consumers today are increasingly stressed by an offering that is more and more complex. What if the answer were to return to simplicity?
Win the talent war
In a tightening labor market, how to attract promising talent and reinforce the retention of existing talent?
Develop a creative culture
"Creativity techniques" do not take sufficient account of the unpredictable nature of creativity. A better idea is to develop an atmosphere conducive to the emergence of creative ideas.
Succeed in China
As China's economy becomes more open, what are the keys to gain a successful foothold in China?
Institutionalize coaching in your organization
How to institutionalize coaching throughout the company, on both an individual and collective level?
The traps of marketing
How to avoid certain traps into which marketing practitioners too often tend to fall?
Manage innovation
How to organize management systems to improve your ability to innovate and turn this into a lasting competitive advantage?
Last issues
TOP 3
From heroic to authentic leadership
The observation of sustainably successful leaders highlights a reality that is clearly different from the fantasized figure of the conquering hero. How can we become aware of this gap between the fantasy and the reality to develop our leadership qualities?
